Islam has been claimed to be the fastest growing religion in the world and many Muslims feel proud of this. Some may even boast about this claim. However, many Muslims are ignorant of the hardships faced by new Muslims and their many challenges and obstacles.

What makes Islam appealing?

Everybody is searching for success and has a role model either consciously or subconsciously; it may vary from a celebrity to a world leader. Islam is appealing for those that seek success as it teaches that the Prophets are the most successful of all mankind as they not only will enter Paradise forever, but they have helped people, tribes and nations enter paradise forever.

Islam teaches that this life is short and temporary in comparison to the life hereafter. This life is a test and the one who was able to please his Lord by following the Prophets is the successful person in both worlds.

Allah (God) says in the Quran (the last testament and Muslim holy book):

Indeed in the Messenger of Allah (Muhammad, peace be upon him) you have a good example to follow, for him who hopes in (the Meeting with) Allah and the Last Day and remembers Allah much.” (The Quran 33:21)

Many people find success and solace in Islam as it is a simple way of life and not just a religion of doctrine and dogma.

With that in mind, when new converts enter the fold of Islam, they need support and that is where P4E support group comes in (P4E logo pictured Top left). P4E is derived from the phrase ‘Paradise Forever’.


What is P4E support group and why was it started?


P4E is a non-profit organization support group funded and run by people committed to helping those in need. P4E is based primarily in Canada and supports new Muslims with learning Islamic knowledge, finding employment, counseling and many other services. Its main goal is to educate people regarding true Islam.

It was started in 2005 by Mr. Muhammad Robert Heft, himself a new Muslim.

P4E was started because there was, and still is, a lack of support for new Muslims from Muslim communities in Canada, USA, Britain and several other countries. P4E aims to redress this issue.

There is also a massive misunderstanding of Islam about the true nature of this way of life amongst not only non-Muslims, but also many Muslims. P4E support group also seeks to educate the masses about Islam and challenge the negative propaganda in the media. IT IS NOT JUST ANOTHER MASJID (MOSQUE).

It is incumbent on every Muslim community to try to provide every new Muslim with accommodation, employment, Islamic knowledge and a spouse. Failure to do so may lead to a new Muslim leaving the fold of Islam due to the lack of support, making the Muslim community culpable before Allah.


What is the vision of P4E support group?

The main vision of P4E support group is to share the traditional knowledge of Islam, which has been proven to be timeless. If this is applied with a sincere intention and wisdom, it will provide solutions and answers to all of contemporary life’s situations and questions.

P4E support group recognizes that ignorance is the greatest weapon that is facing the world today (just as it was in the time of the Prophet Muhammad peace be upon him) and believes that the light of true Islamic knowledge, practice and propagation is the only solution.

P4E support group’s aim is to pass on the skills individuals need in order to live a life of guidance and adherence to sacred teachings. This will revive and restore true scholarship to its proper place as a top priority for Muslims.


Who is Muhammad Robert Heft (the President and founder of P4E support group)?

Mr. Heft was born on November 4, 1972, in Winnipeg, Manitoba Canada. He is a young white Caucasian male of German and Irish ancestry. Having spent his childhood and the majority of his life in Canada, Mr. Heft was raised a Christian, but later embraced Islam in 1998.


What are P4E support group’s future plans and how can P4E be supported?

Speaking to “Islam Online”, Muhammad Robert Heft said, “P4E caters to the needs of new Muslims since approximately fifty per cent of New Muslims leave Islam within the first 2 years due to a lack of support from divided Muslim communities”.

“Guiding someone to Islam is easy; keeping them Muslim is hard work, P4E helps new Muslims become well balanced productive members of Society. It is extremely important that we cultivate new Muslims into Ambassadors for Islam”.

“Our Dawah is winning one heart at a time. We would like to have our service centers in Canada, USA and Britain and then become the leading Organization in New Muslims Services Worldwide Inshallah (God willing)”.

He added, “If you want to help then please become a member at In terms of support, we are looking for your Heart NOT your Wallet”.

“1000 Members at $25 per Month is our goal for our operational budget per Center”.

Allah, the All-Seeing, tells us in the Quran in relation to assisting those in need:


For those who give in charity, men and women, and loan to Allah a beautiful loan, it shall be increased manifold (to their credit) and they shall have (besides) a liberal reward“. (The Quran 57:18).


By no means shall you attain righteousness unless you give freely of that, which you love, and whatever you give, Allah knows it well.” (The Quran 3: 92).



Mr. Heft has travelled around the Islamic world (United Arab Emirates, Saudi Arabia, Qatar and Kuwait to name a few) and observed first-hand the spiritual and social condition of Muslims. He has seen the condition of new Muslims and non-practicing Muslims. There does seem to be a lack of support for new Muslims and this is mainly due to the fact that Muslim communities do not understand the needs of new Muslims and what responsibilities a new Muslim has over his fellow Muslim. Simply providing them with a translation of the Quran is not enough, but it is a step in the right direction.

Muslims must seek and use Islamic knowledge to address the real needs of the new Muslims in order to achieve a better Muslim community and environment. P4E support group is doing its bit to help, but much more needs to be done.

P4E support group, along with its volunteers, is helping the Muslim world by helping new Muslims. By the grace of Allah, new Muslims will have a positive effect on all Muslims they encounter as a whole and together they shall become a good example to people all over the world and not just in their communities.

Through efforts by the Muslim community of Canada, P4E support group will continue to help provide new Muslims with finding employment, securing accommodation, and education on the fundamentals of Islam.

P4E support group believes the problems facing this generation are those very problems that existed at the time of our Messenger, Muhammad (peace be upon him); some of these problems being, poverty, ignorance, inequality and immorality. P4E seeks to educate the public about Islam and what it has to offer. This can only be done with sound and true knowledge. It is P4E’s goal to acquire and spread that knowledge.

Inshallah (God willing) with the support of the Muslim Ummah (nation), we can grow and strengthen our communities to combat these problems.

P4E support group strives to see Muslims live their lives in accordance to the way of the Prophets and especially the Prophet Muhammad and his Sahaba (Companions) as they learnt, practiced and propagated full Islam. As a result, by the time of the death of the Prophet Muhammad (peace be upon him) at the age of 63, the Sahaba were an example for mankind to follow because they were free from spiritual maladies. Subsequently, Islam rose and spread throughout the four corners of the world during the Prophet’s life and continued to do so after his death.

P4E support group wishes to see the Muslims return to the time of Islam’s Golden Age (632-732 AD or 10-110 After Hijri (Hijri year used in the Islamic calendar honoring the emigration of Muslims from the city of Medina to Mecca)). This was when the first three generations of Muslims spread Islam from Spain to India through a combination of trade, exploration, migration and military conquest/defense.

During Islam’s Golden Age, Muslims and Islam led the way in fashion trends, ethics, manners, trade, science, invention, exploration, culture, jurisprudence, governance and legislation. The decline of this Golden Age started when Muslims stopped spreading Islam and migrating for the sake of Allah, but instead started competing against one another for the luxuries of this temporary world.

P4E is just what the Muslim and Non-Muslim world needs and must be supported by the Muslim Ummah if it is to continue to thrive and offer its much needed help to new Muslims.

The Prophet Muhammad, (peace be upon him), said: “Sadaqah (charitable donation) appeases the anger of the Lord and wards off the agony of death.”

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The P4E 421 Nugget Ave Unit #8,
Scarborough, Ontario, M1S4L8
Phone: +1 416 457 1767

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